Opportunity:

The Manager, Program Marketing plays an integral role in driving marketing execution across DeVry’s academic verticals: Business, Keller Graduate School of Management, Technology, and Healthcare.

Reporting to the Director, Brand & Program Marketing, and leading the Specialist, Program Marketing, this role combines hands-on campaign execution with tactical planning to support brand awareness, program growth, and student engagement.

This is a collaborative role suited for someone with strong project coordination skills, a passion for higher education, and a proven ability to deliver multi-channel marketing results in a fast-paced environment. This is a hands-on role suited for someone who thrives in a fast-paced, collaborative environment and enjoys bringing structure and clarity to complex workstreams.

Responsibilities:

Program Marketing Execution

• Lead execution of marketing strategies that support priority academic programs and drive awareness, inquiry, and enrollment.
• Manage implementation of program marketing activities aligned to an annual calendar.
• Collaborate with Academics, Product, and Creative teams to identify differentiators and translate them into clear, compelling messaging.
• Coordinate integrated campaigns (paid media, email, social, events) aligned with brand strategy.
• Oversee development of program-specific marketing assets with internal teams and agencies.
• Monitor and optimize campaign performance using key marketing metrics.

New Program Launch Support

• Execute multi-channel campaigns supporting new program launches.
• Develop messaging and creative in collaboration with stakeholders to highlight career outcomes and industry relevance.
• Coordinate timelines and asset delivery across teams and external vendors.
• Track performance and refine launch strategies based on results.

Brand Integration

• Support application of DeVry’s brand identity across program materials and campaigns.
• Ensure use of consistent messaging, tone, and visuals in collaboration with the Creative and Brand teams.
• Help disseminate tools such as style guides and templates.

Campaign Management

• Manage execution of integrated campaigns supporting academic programs.
• Partner with media, creative, and academic teams to align messaging and objectives.
• Leverage data to optimize performance, targeting, and messaging.

Cross-Functional Coordination

• Serve as liaison between marketing, academics, creative, paid media, and regulatory teams.
• Partner with agencies to ensure asset quality and alignment with DeVry standards.
• Help maintain consistency across touchpoints in the student journey.

Market Insights & Strategy Refinement

• Use competitive, consumer, and market insights to refine campaign messaging.
• Share findings and performance data with stakeholders to inform continuous improvement.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

• Bachelor’s degree in marketing, business, communications, or related field.
• 5+ years in marketing, with a focus on multi-channel campaign execution.
• Experience developing and executing program marketing plans.
• Familiarity with higher education and academic marketing preferred.
• Proficient in evaluating marketing performance metrics and adapting tactics.
• Strong project management, organizational, and planning skills.
• Effective communicator with experience working across teams.
• Skilled in using marketing tools/platforms for campaign management.
• Analytical thinker able to draw insights from data to guide optimization.

This position is eligible for an annual incentive bonus.